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How Valur Works With Advisors: A Client’s Journey

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In today’s world, financial advisors are being pushed to offer more than investment advice: tax optimization is becoming increasingly important to winning over — and retaining — clients.

But taxes are complicated. How can you find the optimal strategies to help your clients pay less in taxes? And, once you find an appropriate strategy, how can you explain it to the client and implement it quickly and inexpensively?

That’s where Valur comes in. We are a VC-backed fintech company that has helped hundreds of clients save over $1 billion of wealth since our launch in 2021. We provide tools and educational content to help advisors and their clients understand, analyze, and select the best tax-planning strategies. We also allow you to implement these strategies directly on our platform.

How Is Valur Different?

Other companies generate basic estate planning documents (like revocable trusts and health care directives) and help advisors visualize estate planning structures. Valur is different. 

We provide free, on-demand software to help everyone understand the best-practice solutions for each tax situation and analyze the ROI. But we don’t stop with education and analysis. We allow you and your clients to create trust documents in real time, and optimize the administration of the tax structures you put in place, all without needing to hire attorneys and accountants.

Valur can help address capital gains tax, ordinary income tax, and estate and gift tax. Our products include intentionally defective grantor trusts, charitable remainder trusts, grantor retained annuity trusts, non-grantor trusts, spousal lifetime access trusts, Crummey trusts, and irrevocable life insurance trusts. We also have marketplaces for solar energy tax credits and oil and gas investments. 

We don’t charge anything for our educational content, analysis, or trust generation. Instead, we charge for ongoing administration of structures that we — or outside attorneys — helped your clients set up. Our streamlined processes allow us to provide our services at a fraction of the cost of traditional trust companies.

Need some help to understand how we can help?

How We Work With Advisors

We’ll be as involved, or uninvolved, in this process as you’d like. Maybe you want to drive each stage of the conversation and work with Valur on the backend. Or maybe you prefer to have a partner like Valur take care of everything so that you can focus on other things. Our attorneys can even join your client calls if you want!

Regardless, here are the five basic ways we work with advisors:

1. Exploration and Qualification

Through our Guided Planner, we aim to help you understand each situation and present the tax-planning options that may be a fit.

2. Ideation and Strategy

We’ll take your client’s inputs — where they live, what assets they are planning for, their family situation, and liquidity needs, among others — and explain the potential solutions through our Customizable Calculators

3. Implementation and Execution

We’ll implement your client’s chosen strategy faster than traditional trust lawyers and trust companies — at no cost. We’ll do the necessary payout calculations, draft the trust agreement, and formalize it (including notarization). Then we’ll go a step further, facilitating custodian onboarding and asset transfer.

4. Investment Optimization

We are a resource to help you optimize the trust investments by helping you understand the trust accounting principles and their implications for your chosen investment strategy. We also help you identify and capitalize on tax-planning opportunities as they arise. 

5. Administration and Filings

We play the role of a (better, more efficient, less expensive) trust company here, taking care of ongoing customer needs, including trust administration, accounting, and filings. We also provide any personal tax return documents (like K-1s) required directly to your client, or to you if that’s what you prefer.

Conclusion

As you can see, it’s entirely up to you on how closely you work with Valur to serve your clients. But there’s one constant: Our goals are aligned with yours, in that we’re always aiming to make your client happy so they’ll stick around for the long haul.

We invite you to explore our website if you haven’t already. The calculators, content, Guided Planner, and other features are free. We’d also love to speak with you and answer any questions you may have. 

If interested, let’s schedule a call to share more of how we can work together. We’re excited to save your clients many millions of dollars! 

About Valur

We’ve built a platform to give everyone access to the tax and wealth-building tools typically reserved for wealthy individuals with a team of accountants and lawyers. We make it simple and seamless for our customers to take advantage of these hard-to-access tax-advantaged structures. With Valur, you can build your wealth more efficiently at less than half the cost of competitors. 

From picking the best strategy to taking care of all the setup and ongoing overhead, we make things simple. The results are real: We have helped create more than $3 billion in additional wealth for our customers. If you would like to learn more, please feel free to explore our Learning Center. You can also see your potential tax savings with our online calculators or schedule a time to chat with us!

Mani Mahadevan

Mani Mahadevan

Founder & CEO

Mani is the founder and CEO of Valur. He brings deep financial and strategic expertise from his prior roles at McKinsey & Company and Goldman Sachs. Mani earned his degree from the University of Michigan and launched Valur in 2020 to transform how individuals and advisors approach tax planning.

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